Bolton Wanderers
Pick Our Kits Campaigns
BWFC let fan’s pick their kits for a second year using Social Asking. By collecting ratings and comments as opposed to a simple vote they were able to listen to fan suggestions and release additional kits in a follow up engagement. This example illustrates the power of Social Asking to capture rich feedback and boost engagement with your fans. Visit the archives to see what fans had to say!
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Cardiff City
Kit Feedback
Cardiff City FC asked fans to give feedback on this year’s home, away, and third kit designs–not only did they discover what the fans thought of the quality of the kits to bring back to their kit partner, New Balance, they also collected valuable data around general feedback for the club, giving them a baseline idea of what the fans currently think about the club.
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Hibernian
Matchday Feedback: The Singing Section
Hibernian polled their fans about moving the Singing Section to make sure they were involved in the decision fully. They used the results from this engagement as a way to formalize their potential decision before holding a public forum. Having data that backs a really important decision is always helpful decision, and Hibs moved forward knowing that they were making the right decision for their fans and the club all in one.
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Pilot Beer
Hibernian Collaboration
Local to Leith, Scotland, Pilot Beer Brewery polled Hibs fans about their commemorative can preference featuring retro club shirts. This engagement was a great example of showcasing how brands and partners can come together to poll their audiences, gain valuable and profitable insights for both parties, all while doing it with a quick return.
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iSAW + Arizona State University
Gender Equality in STEM
The International Strategic Accelerator for Women and a professor at Arizona State University came together to use Social Asking for their Gender Equality in STEM project, engaging students on their thoughts before and after completing the project. This is a great example of how you can obtain a delta data comparison between two engagements concerning important and sensitive subjects without worrying about exposure or toxicity.
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See it in action: FIFA Discussion.
Below is a live demo of the Social Asking™ tool. Try filtering the comments by using the check boxes on the left. Have a go at commenting yourself and tagging your comment. Use the gauge on the right to add a rating and try out answering the polls below.
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Free Example Report
Get the download to see how we summed up the conversation and provide ready-to-share reporting and insights.