Revolutionizing Fan Engagement: A Deeper Look at Social Asking’s Unique Approach

In today’s world of sports and entertainment, the term “fan engagement” is tossed around frequently; not all definitions of fan engagement are created equal. At Social Asking, we believe in a distinct approach to fan engagement—one that tells us more than the superficial metrics of social media likes and website traffic. Fostering genuine interactions, gathering valuable insights, and empowering fans to be an integral part of the decision-making process for their favorite sports teams is where fantastic engagement is driven. In this blog post, we will delve into the difference between our concept of fan engagement and the more traditional, social media-focused perspective.

At Social Asking, we view fan engagement as an ongoing, two-way conversation between sports teams or clubs and their supporters. Fan engagement is more than a social media campaign or celebrity collaboration; it’s about creating a platform where fans can:

  • Share Opinions: We provide a dedicated space for fans to express their thoughts, not limited to simple likes and comments but through gamified surveys, structured discussions, and polls.
  • Influence Decisions: Fans are more than just spectators; they are stakeholders. Our platform enables teams to involve fans in decision-making processes, whether it’s about team strategies, ticket pricing, or collaborative beer can designs for the local brewery. You can read more about our Say So with Hibernian FC and Pilot Beer here.
  • Express Concerns: Fans often have valid concerns, and engaging with them the right way can provide an easy and direct channel for them to raise issues and have them addressed.
  • Participate in Dialogue: We facilitate ongoing conversations, ensuring that fans’ voices are heard regularly, not just during major events.

A Unique Perspective on Fan Engagement

While some may define fan engagement as the number of likes, shares, and website visitors, we challenge this narrow view. For us, fan engagement is about creating authentic connections:

  • Quality Over Quantity: We prioritize meaningful interactions over high numbers of engagements. It’s not just about how many fans engage but how deeply and authentically they engage.
  • Meaningful Insights: Our platform leverages AI to convert fan responses into valuable quantitative data, providing teams with actionable insights to improve the fan experience.
  • Fan-Centric Decision-Making: We empower teams to make decisions that resonate with their fan base, ensuring that the fan experience is at the forefront of every choice.


Fan engagement is more than just numbers or superficial interactions. Fans are the lifeblood of a club, and they have a deep emotional connection to it. Engaging them in the conversation is essential, and at Social Asking we redefine fan engagement by placing fans at the heart of the conversation. Our platform empowers fans to influence decisions, express concerns, and actively participate in their favorite teams’ journeys. Join us in unlocking the true potential of fan engagement—a world where fans and teams collaborate to create unforgettable experiences. Revolutionize fan engagement, with Social Asking. 

Learn more about how you can amplify your fan engagement with Social Asking by scheduling a demo here.